In the ever-expanding SaaS landscape, first impressions can determine a user’s decision to stay—or leave. As competition grows and users juggle multiple apps, helping them onboard smoothly has never been more critical. That’s where product tour software comes in.
Why Use Product Tour Software?
Interactive product tours make onboarding easier by guiding new users through key features in real time. This enhances product understanding, encourages deeper engagement, and reduces customer support costs. Whether you’re welcoming tech-savvy teams or total beginners, the right tool can turn complexity into clarity.
Key Benefits of Product Tour Tools
- Interactive onboarding: Show users how to navigate your app step-by-step.
- Increased feature adoption: Highlight underused features during the tour.
- No-code options: Many tools let you build tours without developer input.
- Segmentation: Customize tours based on user type, behavior, or device.
- Analytics: Track tour performance and optimize based on usage data.
Top 16 Product Tour Platforms for SaaS (2024 Edition)
1. Userlaunch
Userlaunch offers an affordable and flexible solution for building product tours without writing a single line of code. Designed for speed and simplicity, it’s an excellent choice for startups and scaling teams alike.
- No-code drag-and-drop tour builder
- In-app messaging and real-time analytics
- Cross-device adaptability (mobile, desktop, tablet)
Pricing: Starts at $0/month
Try Userlaunch for free or book a demo
2. Intercom
Intercom integrates product tours into its broader customer engagement suite. While its tours are basic, it’s a good option for existing Intercom users who want an all-in-one solution.
- Part of a larger customer communication platform
- Simple tours for onboarding and feature walkthroughs
3. Omniplex Guide
This no-code tool includes multilingual support and easy Chrome extension integration. Omniplex offers interactive content like tooltips and dialog boxes, though more advanced features require higher-tier plans.
- Chrome-based editor
- Analytics and mobile support
4. Userpilot
Userpilot delivers robust A/B testing and behavioral targeting but lacks native mobile support and integrations with some enterprise platforms.
- Detailed analytics
- No coding needed for basic use
5. Userflow
Userflow simplifies the tour-building process for busy teams with customizable templates and a drag-and-drop interface. However, it may fall short for complex onboarding scenarios.
6. Stonly
Stonly is ideal for small teams exploring product tours. It provides knowledge bases and Zendesk integrations, but lacks progress tracking and other interactive features.
7. ChurnZero
A full customer success platform that includes basic tour functionality. It’s best for those already invested in its CRM-style ecosystem.
8. Usetiful
Great for startups, Usetiful offers basic onboarding and walkthroughs with analytics support. Customization requires coding for advanced users.
9. Userlane
Userlane supports segmentation and integrations, though its interface has occasional bugs and limitations with data exports.
10. Chameleon
Chameleon’s advanced customization tools make it ideal for data-driven teams, but its premium pricing may not suit smaller companies.
11. Toonimo
This platform stands out for voice-guided tours, enhancing accessibility. While unique, its visual editing features are limited.
12. Pendo
Pendo balances strong analytics with segmentation capabilities. While it’s developer-friendly, the interface can be complex for beginners.
13. Intro.js
This open-source JavaScript/CSS library is perfect for developers who want full control. Best for technical teams with limited budgets.
14. Tourial
Tourial combines product tours with tutorials to create immersive walkthroughs. It’s effective but has a steep learning curve and unclear pricing.
15. Navattic
A newer platform focused on pre-signup experiences like demo tours. It integrates well with CRMs but lacks mobile support and polish.
16. Appcues
Appcues is one of the most established players, offering robust onboarding flows and strong support. It’s easy to use, though not highly interactive.
How to Build Your First Product Tour
- Define your goal: Are you educating new users, promoting a feature, or reducing churn?
- Segment your users: Tailor tours to different audience groups.
- Design for engagement: Use animations and progress bars sparingly for clarity.
- Keep messaging concise: Focus on benefits, not just features.
- Ensure accessibility: Make sure text is readable and visuals are optimized for all users.
- Add a clear CTA: Guide users to complete an action—like setting up a profile or using a core feature.
- Track and refine: Use analytics to iterate and improve tour effectiveness.
Boost User Retention with Userlaunch
If you’re ready to transform your onboarding strategy with interactive, branded product tours, Userlaunch provides everything you need—at a competitive price point. With easy setup, customization, and analytics built in, it’s a smart choice for SaaS companies focused on growth and retention.
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